1-31 - January 31, 2011 A Public Relations Problem Erin...

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January 31, 2011 A Public Relations Problem Erin Andrews/ESPN and Chik-Fil-A both have that in common o Advertising is not really the appropriate tool Erin Andrews/ESPN o During the Rose Bowl, Andrews kept making a comment about TCU’s Nike shoes slipping on the field o Then, people found out she signed a contract with Reebok the week before o A spokesperson with ESPN says “we are confident with Erin’s journalistic role and the issue has been discussed and if an instance of conflict arose, we would obviously be transparent with the audience” Chik-Fil-A vs. Gay Groups = PR Issue o Conservative, Christian corporate ethos o Pennsylvania franchisee provides food to outspoken anti-gay group o This lights up gay blogs “If you’re eating Chik-Fil-A, you’re eating anti-gay” o Dan Cathy responds by making a video on Facebook Environmental Context of IBP Campaigns Technological Environment o Change always happening Economic Environment o Overall business conditions; the economic systems and institutions; channels of distribution; our transportation system; financial institutions o We really have a constant struggle between business firms that are competing for consumers favor Legal Environment
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1-31 - January 31, 2011 A Public Relations Problem Erin...

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