{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

2-7 - February 7 2011 Top 10 Superbowl Ads Top 2 have to do...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
February 7, 2011 Top 10 Superbowl Ads Top 2 have to do with dogs 1. Bud Light, 2. Doritos (dogs revenge), 3. Volkswagen, 4. Doritos (house- sitter), 5. Pepsi Max (love hurts), 6. Careerbuilder, 7. Pepsi Max (reading thoughts), 8. NFL, 9. Bridgestone, 10. Coca-Cola IBP Campaign Report: Royal Caribbean Cruise Line Only target 4 markets: NY, Chicago, Philly, Boston They’ll only do their advertising during January and February This campaign is keyed into weather o People are most receptive when the weather outside is really bad (helps remind them of a vacation)—icy, 3 inches of snow, or below 20 degrees Advertised on the Weather Channel 4 th screen = elevator spots to advertise Did web advertising: AOL’s travel area + weather.com sites Excellent IBP example of a targeted and localized strategy “Idea Spotting” “Shop the world, steal from the best!” o Take the best ideas you can find, and make them your own LL Bean following Austin weather and sending Dr. Murphy an email
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern