2-7 - February 7, 2011 Top 10 Superbowl Ads Top 2 have to...

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February 7, 2011 Top 10 Superbowl Ads Top 2 have to do with dogs 1. Bud Light, 2. Doritos (dogs revenge), 3. Volkswagen, 4. Doritos (house- sitter), 5. Pepsi Max (love hurts), 6. Careerbuilder, 7. Pepsi Max (reading thoughts), 8. NFL, 9. Bridgestone, 10. Coca-Cola IBP Campaign Report: Royal Caribbean Cruise Line Only target 4 markets: NY, Chicago, Philly, Boston They’ll only do their advertising during January and February This campaign is keyed into weather o People are most receptive when the weather outside is really bad (helps remind them of a vacation)—icy, 3 inches of snow, or below 20 degrees Advertised on the Weather Channel 4 th screen = elevator spots to advertise Did web advertising: AOL’s travel area + weather.com sites Excellent IBP example of a targeted and localized strategy “Idea Spotting” “Shop the world, steal from the best!” o Take the best ideas you can find, and make them your own LL Bean following Austin weather and sending Dr. Murphy an email
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This note was uploaded on 08/29/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.

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2-7 - February 7, 2011 Top 10 Superbowl Ads Top 2 have to...

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