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2-9 - Converse’s sales o Mini Covert Helped them become...

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February 9, 2011 http://bssp.com Guest Speaker – Michael Shine Early Days o Soho commercial (natural soda in NYC) BSSP—1 st Decade o BSSP intro: in taxi in NYC, then on into their office Real life people, not actors o Cartoon Network o Northgate Mall o Spike Beer Mid 1990s Micro beers o Borders Budget was about $ 1 million (normally an average commercial was $300-400,000 o SF Jazz BSSP—2 nd Decade o Converse Was an extremely successful campaign for both them and
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Unformatted text preview: Converse’s sales o Mini Covert Helped them become more than just a fad car o Lego Indiana Jones, 5 million legos in a ball, rolling down a hill o Mini vs. Porsche Porsche never responded, but Mini launched a lot of campaigns trying to get them to. Wound up using an actual Porsche driver. o BSSP Turns 15 o Priceline o Mini “cram it”...
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  • Spring '07
  • Murphey
  • Shopping mall, Porsche, Indiana Jones and the Kingdom of the Crystal Skull, Lego Star Wars: The Complete Saga, Lego Indiana Jones

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