2-9 - Converse’s sales o Mini Covert Helped them become...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
February 9, 2011 http://bssp.com Guest Speaker – Michael Shine Early Days o Soho commercial (natural soda in NYC) BSSP—1 st Decade o BSSP intro: in taxi in NYC, then on into their office Real life people, not actors o Cartoon Network o Northgate Mall o Spike Beer Mid 1990s Micro beers o Borders Budget was about $ 1 million (normally an average commercial was $300-400,000 o SF Jazz BSSP—2 nd Decade o Converse Was an extremely successful campaign for both them and
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Converse’s sales o Mini Covert Helped them become more than just a fad car o Lego Indiana Jones, 5 million legos in a ball, rolling down a hill o Mini vs. Porsche Porsche never responded, but Mini launched a lot of campaigns trying to get them to. Wound up using an actual Porsche driver. o BSSP Turns 15 o Priceline o Mini “cram it”...
View Full Document

This note was uploaded on 08/29/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas.

Page1 / 2

2-9 - Converse’s sales o Mini Covert Helped them become...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online