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Unformatted text preview: Converse’s sales o Mini Covert Helped them become more than just a fad car o Lego Indiana Jones, 5 million legos in a ball, rolling down a hill o Mini vs. Porsche Porsche never responded, but Mini launched a lot of campaigns trying to get them to. Wound up using an actual Porsche driver. o BSSP Turns 15 o Priceline o Mini “cram it”...
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This note was uploaded on 08/29/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas.
- Spring '07