2-14 - Idea SpottingApple New York Times Steve Jobs is...

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February 14, 2011 Idea Spotting—Apple New York Times Steve Jobs is everywhere Images and Values Conveyed by Advertising IBP Campaign Report “Never Hide”—Ray Ban o Dominating Times Square o Web-based viral marketing o Designed to generate buzz o 4 Web components An interpretation of “never hide” They posted a photo gallery and had friends look at pictures on the gallery Had screensavers and wallpapers to download o Campaign is international (Cancun, Los Angeles, etc.) Portrayal of Women in Advertising Often, women are portrayed in a demeaning manner Unhealthy: o Image of female beauty o Stereotype of woman as sex objects Is there a direct link between the portrayal of women in advertising and eating disorders? Advertising emphasizes skinny, beautiful women in compromising positions Chronic dieting + low self esteem in high schools o Girls ideal stereotype represented Barbie No surprise that 150,000 women die each year from anorexia
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This note was uploaded on 08/29/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas.

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2-14 - Idea SpottingApple New York Times Steve Jobs is...

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