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3-21 - M Grover Smell like a monster Evidence of the...

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March 21, 2011 Grover: Smell like a monster Evidence of the cultural icon status of UT ex Craig Morgan take on “Old Spice Man” “Imitation is the sincerest form of flattery” America’s Most Beloved Spokes-characters 1. Met Life’s Snoopy 2. Old Spice Man 3. M&M’s characters 4. Allstate’s Mayhem Man 5. Dos Equis’ “Most Interesting Man In The World” Social Media Trouble Chrysler o The agency that handles their Twitter account posted a tweet “I find it ironic that Detroit is known as the Motor City and yet no one knows how to fucking drive” o Agency was obviously fired AFLAC o Gilbert Gottfried was hired to do the voice of the AFLAC duck o He posted on his own personal Twitter: 10 jokes about the earthquake/tsunami o He was immediately fired o A lot of AFLAC’s business comes from Japan o They threw away all of the commercials he was in Social Media Trouble Implications o 1. Inherent risks of social media o 2. Think before you tweet o 3. Accountability and responsibility must rule
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