3-23 - M arch 23, 2011 IBP Campaign Report: MiniTight...

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March 23, 2011 IBP Campaign Report: Mini—Tight Budget Small space ad in a publication Demonstrates crash capability It “crashed” into another ad and squished it In The New Yorker, Smithsonian, and Atlantic Monthly Standout product partnerships Shared costs of ads Fun campaign Skid marks from Mini on other ads February 28, 2011 o He say it taking up space in a cartoon o Car extends over The Evolution of Mass Media Evolution based on people’s needs for: o News/Information Macro—world, country, state, city Micro—family, friends, co-workers, etc. o Entertainment We want to laugh, be amused, etc. 1450 Gutenberg’s Technology: o Printing with moveable type Pre-Printing Period There were still ad messages and mass media 3 Forms of Advertising: o Signs o Trademarks o Town Criers The goal of advertising then was the same as it is today Create or Change: Awareness Knowledge
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Attitudes Early Printing Period: 1450-1840 We want to encourage a very open society and for people to raise questions about how things are working/doing
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3-23 - M arch 23, 2011 IBP Campaign Report: MiniTight...

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