{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

4-25 - John Bond at Big Fuel Advertising Then Now Then o...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
April 25, 2011 John Bond at Big Fuel Advertising Then & Now Then o Kenneth Cole—freelance ads “Melon Marcos 2700 pairs of shoes, at least had the courtesy to wear ours” o Lunch Hour Limited Limited to an hour Campaign became famous o Business was a lot more crazy then o Very controversial and shocking o NY Magazine “Hot Copy” o 20 minutes on national TV o Lots of outrageous things o Whole idea was word of mouth Now with the Internet is great o Idea was to get something into popular culture o Toilet paper rolls – “I’m willing to start at the bottom” Now makes $500,000 a year o Became a lot more business-like as they went along o Wanted to go where the world is going, not where it’s been Now o Agency Life From 3 Martini Lunch If you don’t come in Sunday, don’t come in Monday Was 15% commission (no one knew what to do all day) Now everything is fee by the hour Then vs. Now o Then: Marketing as an Intrusion; Now: A service Before you were talking to 50 mil at a time, now you can segment and find out a lot about people with the data that is available (where someone is, what they like, etc.)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '07
  • Murphey
  • Elementary arithmetic, Word of mouth, Greatest common divisor, Least common multiple, Lowest common denominator

{[ snackBarMessage ]}