4-25 - April 25, 2011 John Bond at Big Fuel Advertising...

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April 25, 2011 John Bond at Big Fuel Then o Kenneth Cole—freelance ads “Melon Marcos 2700 pairs of shoes, at least had the courtesy to wear ours” o Lunch Hour Limited Limited to an hour Campaign became famous o Business was a lot more crazy then o Very controversial and shocking o NY Magazine “Hot Copy” o 20 minutes on national TV o Lots of outrageous things o Whole idea was word of mouth Now with the Internet is great o Idea was to get something into popular culture o Toilet paper rolls – “I’m willing to start at the bottom” Now makes $500,000 a year o Became a lot more business-like as they went along o Wanted to go where the world is going, not where it’s been Now o Agency Life From 3 Martini Lunch If you don’t come in Sunday, don’t come in Monday Was 15% commission (no one knew what to do all day) Now everything is fee by the hour Then vs. Now o Then: Marketing as an Intrusion; Now: A service Before you were talking to 50 mil at a time, now you can segment and find out a lot about people with the data that is available
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This note was uploaded on 08/29/2011 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas.

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4-25 - April 25, 2011 John Bond at Big Fuel Advertising...

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