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Course Hero 6 - 6 Define Market Opportunity Analysis(MOA To...

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6. Define Market Opportunity Analysis (MOA) . To evaluate opportunities, companies can use market opportunity analysis (MOA) to determine their attractiveness and probability of success by asking questions like: - Can we articulate the benefits convincingly to a defined target market(s)? - Can we locate the target market(s) and reach them with cost-effective media and trade channels? - Does our company possess or have access to the critical capabilities and resources we need to deliver the customer benefits? - Can we deliver the benefits better than any actual or potential competitors? -Will the financial rate of return meet or exceed our required threshold for investment? Market Opportunity Analysis is concerned with the acquisition, codification, analysis and presentation of market information that describes and predicts the size, distribution and growth of the market opportunity. The opportunity analyst provides this understanding by analyzing customer/market buying behavior and spending on the demand-side as well as our and competitor
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.

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Course Hero 6 - 6 Define Market Opportunity Analysis(MOA To...

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