Course Hero 7

Course Hero 7 - 1. Good mission statements have five major...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1. Good mission statements have five major characteristics. List and discuss each of these. A mission statement is a declaration of what a business aspires to be. The statement is the business' reason for being, a proclamation of why it exists, a clarification of which it serves, and an expression of what it hopes to achieve in the future. A carefully crafted mission statement accurately describes the business and inspires the people who contribute to its success. Organizations develop mission statements to share with managers, employees, and (in many cases) customers. A clear, thoughtful mission statement provides employees with a shared sense of purpose, direction, and opportunity. Good mission statements have five major characteristics. First, they focus on a limited numbers of goals. The statement “We want to produce the highest-quality products, offer the most service, achieve the widest distribution, and sell at the lowest prices” claims too much. Second, mission statements stress the company’s major policies and values. They narrow the range of individual
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Course Hero 7 - 1. Good mission statements have five major...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online