Course Hero 11

Course Hero 11 - Holistic Marketing refers to formulating a...

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2. How might Wal-Mart use holistic marketing to address its mid-life crisis? Holistic marketing concept is based on development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that "everything matters" with marketing and that a broad, integrated perspective is necessary to attain the best solution. Four main components of holistic marketing are: relationship marketing - integrated marketing - internal marketing - and socially responsible marketing. In other words it is brining everything together.
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Unformatted text preview: Holistic Marketing refers to formulating a marketing strategy that suits Wal-Mart using an array of online, as well as offline, marketing tactics when they can yield best results. Wal-Mart management should look into their past strategies to identify what worked and what didnt. Analyzing marketing efforts as a whole is one of the most essential parts of developing a holistic marketing plan for the company. The overall aim of all marketing strategies is to reach out to the target audience and to increase Wal-Mart brands presence in the market....
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