Unformatted text preview: Holistic Marketing refers to formulating a marketing strategy that suits Wal-Mart using an array of online, as well as offline, marketing tactics when they can yield best results. Wal-Mart management should look into their past strategies to identify what worked and what didnt. Analyzing marketing efforts as a whole is one of the most essential parts of developing a holistic marketing plan for the company. The overall aim of all marketing strategies is to reach out to the target audience and to increase Wal-Mart brands presence in the market....
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- Spring '11
- Marketing, holistic marketing, holistic marketing concept