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Unformatted text preview: look up new stories about competitors. Set up a customer advisory panel. Members might include representative customers or the companys largest customers or its most outspoken or sophisticated customers. Many business schools have advisory panels made up of alumni and recruiters who provide valuable feedback on the curriculum. Take advantage of government data resources. Purchase information from outside suppliers. Well-known data suppliers include the A.C. Nielsen Company and Information Resources Inc. Use online customer feedback systems to collect competitive intelligence. Online customer review boards, discussion forums, chat rooms, and blogs can distribute one customers evaluation of a product or a supplier to a large number of other potential buyers and, of course, to marketers seeking information about the competition....
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.
- Spring '11