Course Hero 13

Course Hero 13 - 2 The text describes ten megatrends that...

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2. The text describes ten megatrends that help shape the consumer landscape. Name these trends. Megatrends have been described as “large social, economic, political, and technological changes that are slow to form, and once in place, they influence us for some time – between seven and ten years, or longer. Megatrends are: 1. Centers of economic activity will shift profoundly, not just globally, but also regionally. Today, Asia (excluding Japan) accounts for 13% of world GDP, and Western Europe accounts for more than 30%. Within the next 20 years the two will nearly converge. Some industries and functions – manufacturing and IT services, for example – will shift even more dramatically. 2. Public-sector activities will balloon, making productivity gains essential. The unprecedented aging of population across the developed world will call for new levels of efficiency and creativity from the public sector. Many emerging-market governments will also have to decide what level of social services to provide to citizens who increasingly demand state-
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.

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Course Hero 13 - 2 The text describes ten megatrends that...

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