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Unformatted text preview: their rated importance Customers describe where they see the companys and competitors performances on each attribute and benefit. 4. Examine how customers in a specific segment rate the companys performance against a specific major competitor on an individual attribute or benefit basis If the companys offer exceeds the competitors offer on all important attributes and benefits, the company can charge a higher price (thereby earning higher profits), or it can charge the same price and gain more market share. 5. Monitor customer values over time The company must periodically redo its studies of customer values and competitors standing as the economy, technology, and features change....
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.
- Spring '11