Unformatted text preview: 7. Commerce. Site’s capabilities to enable commercial transactions To encourage repeat visits, companies must pay special attention to context and content factors and embrace another “C” – constant change. Visitors will judge a site’s performance on ease of use and physical attractiveness. Ease of use has three attributes: (1) The site downloads quickly, (2) the first page is easy to understand, and (3) it is easy to navigate to other pages that open quickly. Physical attractiveness is determined by these factors: (1) Individual pages are clean and not crammed with content, (2) typefaces and font sizes are very readable, and (3) the site makes good use of color (and sound). Web site must also be sensitive to security and privacy-protection issues....
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.
- Spring '11