Course Hero 40

Course Hero 40 - 7 Commerce Site’s capabilities to enable...

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5. What are the seven design elements that effective Web sites feature? Define each of these . Companies must design Web sites that embody or express their purpose, history, products, and vision. A key challenge is designing a site that’s attractive on first viewing and interesting enough to encourage repeat visits. Rayport and Jaworski propose that effective sites feature seven design elements they call the 7Cs. They are: 1. Context. Layout and design 2. Content. Text, picture, sound, and video the site contains 3. Community. How the site enables user-to-user communication 4. Customization. Site’s ability to tailor itself to different users or allow users to personalize the site 5. Communication. Hoe the site enables site-to-user, user-to-site, or two-way communication 6. Connection. Degree that the site is linked to other sites
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Unformatted text preview: 7. Commerce. Site’s capabilities to enable commercial transactions To encourage repeat visits, companies must pay special attention to context and content factors and embrace another “C” – constant change. Visitors will judge a site’s performance on ease of use and physical attractiveness. Ease of use has three attributes: (1) The site downloads quickly, (2) the first page is easy to understand, and (3) it is easy to navigate to other pages that open quickly. Physical attractiveness is determined by these factors: (1) Individual pages are clean and not crammed with content, (2) typefaces and font sizes are very readable, and (3) the site makes good use of color (and sound). Web site must also be sensitive to security and privacy-protection issues....
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.

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