{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Course Hero 27 - non-durable goods because they are used up...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
1 . Name and describe the three groups products can be classified into according to durability and tangibility . Products can be classified into three groups according to their durability or tangibility: 1. Nondurable goods are tangible goods that are normally consumed in one or few uses. Examples are Beer, Toothpaste, Sugar, Soap and Salt. Because these goods are consumed fast and purchased frequently by the consumers, the appropriate strategy is to make them available in many locations, charge only a small markup, and advertise heavily to induce trial and build preference. Many fast foods fall into this category. 2. Durable goods are tangible goods that normally survive many uses. Goods that fall under this category include furniture, refrigerator, clothing, rug and etc. They are not frequently purchased as
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: non-durable goods because they are used up slowly. Durable products normally require personal selling and service, command a higher margin, and require more seller guarantees. 3. Services are intangible, inseparable, variable, and perishable products. As a result, they normally require more quality control, supplier credibility, and adaptability. These are activities, benefits or satisfactions that are offered for sale. Examples are haircuts, repairs, banking services and dry cleaning. They are usually produced and consumed in the same time frame unlike durable goods or non-durable goods that can be produced and shelved. The producer of goods may be far away from consumers, but service providers often work in the presence of the customers....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern