Unformatted text preview: they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges. A product line may consist of different brands, or a single-family brand, or individual brand that has been line extended. Example: life insurance. • Product type – a group of items within a product line that share one of several possible forms of the product. Example: term life insurance. • Item (also called stockkeeping unit or product variation) – A distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute. Example: Prudential renewable term life insurance....
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- Spring '11
- Marketing, Term life insurance