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Unformatted text preview: often crucial for cars, computers, and cell phones. 3 . Hybrid The offering consists of equal parts goods and services. For example, people patronize restaurants for both the food and its presentation. 4. Major service with accompanying minor goods and services The offering consists of a major service along with additional services or supporting goods. For example, though the trip includes a few tangibles such as snacks and drinks, what airline passengers buy in transportation. This service requires a capital-intensive good an airplane for its realization, but the primary item is a service. 5. Pure service The offering consists primarily of service. Examples include babysitting, psychotherapy, and massage....
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- Spring '11