Course Hero 34

Course Hero 34 - 2. After a retailer has defined the...

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2. After a retailer has defined the store's product assortment how might he develop a product- differentiation strategy? The product differentiation definition states that it is the process by which a product is distinguished from others, so that it appeals more to the target audience. Other than distinguishing the product from its competitors, this process should ensure the product is distinct from all other products the company offers. The real challenge begins after defining the store’s product assortment, and that is to develop a product-differentiation strategy. Here are some possibilities: Feature exclusive national brands that are not available at competing retailers. Saks might get exclusive rights to carry the dresses of a well-known international designer. Feature mostly private-label merchandise. Benetton and GAP design most of the clothes carried in their stores. Many supermarket and drug chains carry private-label merchandise. Feature blockbuster distinctive merchandise events. Bloomingdale’s will run month-long
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.

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Course Hero 34 - 2. After a retailer has defined the...

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