Course Hero 35

Course Hero 35 - 1. What is one of the hottest marketing...

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1. What is one of the hottest marketing strategies for ensuring success in the highly competitive grocery industry? 2. What does San Antonio-based H.E.B. call its approach to lifestyle marketing in the grocery industry? One of the hottest marketing strategies for ensuring success in the highly competitive grocery industry is lifestyle retailing. Lifestyle retailing starts from a completely different premise than traditional retailing. It may seem like a bit of a cliché to say that lifestyle retailing is customer- centric, but, as you see when you walk into an H.E.B. store, that truly is the differentiating characteristic. With the lines between food and general merchandise retailing continually blurring, Texas grocery chain HEB has raised the bar in a test of a new store prototype that devotes significant floor space to supercenter-type goods, from toys and home entertainment products to area rugs and higher-end TVs. Lifestyle retailing begins with the attitude and lifestyle itself, and all that it represents. It is, by
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This note was uploaded on 08/29/2011 for the course ECON 530 taught by Professor Smith during the Spring '11 term at Berklee.

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Course Hero 35 - 1. What is one of the hottest marketing...

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