Econ139A E-Commerce Lecture 1

Econ139A E-Commerce Lecture 1 - business. technology....

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1 business. technology. society. Introduction and Overview The Economics of Electronic Commerce (Economics 139A) UCSC Spring 2011 Professor Nirvikar Singh March 28, 2011
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2 Course Description Uses economics to examine: changes in the organization of products, firms and markets strategies of pricing, customization, bundling implications for marketing, selling, and customer retention strategies intellectual property rights specific sectors: e.g., retailing, music, financial services public policy implications: e.g., taxes, money, privacy
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3 Required Texts E-Commerce: Business, Technology, Society, 2011 , 7 th edition Kenneth Laudon and Carol Traver Electronic Commerce: Economics and Strategy Nirvikar Singh Available on ecommons class web site
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4 Course Requirements Two Midterm Exams Five Homework Assignments Open-Book Pop Quizzes Participation in Class Discussion Final Paper
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What is E-Commerce About? Being Digital
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This note was uploaded on 08/30/2011 for the course ECON 139a taught by Professor Turnbull,s during the Spring '08 term at UCSC.

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Econ139A E-Commerce Lecture 1 - business. technology....

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