YONEX badminton racquet.docx - UNIVERSITI UTARA MALAYSIA BPME 3033 E-Commerce GROUP A GROUP ASSIGNMENT MARKET ANALYSIS YONEX BADMINTON RACQUETS PREPARED

YONEX badminton racquet.docx - UNIVERSITI UTARA MALAYSIA...

This preview shows page 1 - 5 out of 21 pages.

UNIVERSITI UTARA MALAYSIABPME 3033 E-CommerceGROUP AGROUP ASSIGNMENT: MARKET ANALYSISYONEX BADMINTON RACQUETSPREPARED TO:MATHIVANNAN A/L JAGANATHANPREPARED BY:NAMEMATRIKMUHAMMAD AFIQ HAZIQ BIN PADLI 237600MUHAMMAD ALI ZUL HANIS BIN ROSLI247071GON LI ZHUEN253993NG JIA WEI254189FLORENCIA GOH MING WEY2542236 DECEMBER 2018FIRST SEMESTER 2018/2019 (A181)
Background image
BPME 3033 E-CommerceTable of Contents1.0Introduction....................................................................................................12.0Demographics And Segmentation................................................................33.0Target Market................................................................................................64.0Market Need..................................................................................................85.0Competition...................................................................................................96.0Barriers To Entry..........................................................................................127.0Conclusion...................................................................................................15References............................................................................................................16Appendix...............................................................................................................18i
Background image
BPME 3033 E-Commerce1.0 INTRODUCTIONOur group are formed from 5 people which is Muhammad Afiq Haziq BinPadli, Muhammad Ali Zul Hanis Bin Rosli, Gon Li Zhuen, Ng Jia Wei, andFlorencia Goh Ming Wey. We are decided to with the intention to start a new B2BE-Commerce business model using Alibaba.com with product YONEX’sbadminton racquets. This is because, the revenue in the Sports & Outdoorsegment amounts to US$102m in 2018[ CITATION The \l 17417 ]. The revenue isexpected keep going upward until US$197.2m in 2023, the number of users isalso expected to amount to 4.1m by 2023.Alibaba Group is a multinational conglomerate in China, it was establishedin 1999 by 18 people led by Jack Ma[CITATION Ali \l 17417 ] with the mission tomake it easy to do business anywhere. Alibaba Group is a Chinese privateconsortium based in Hangzhou dedicated to e-commerce on the internet, as wellas business-to-business, retail, and consumer sales portals[ CITATION Sal17 \l17417 ]. Alibaba Group has various businesses, for example, the E-commerceand retail service platforms are Alibaba.com, AliExpress, Taobao, FliggyCorporate, Lazada, and 11 Main. Alibaba.com, the primary business of Alibaba. It’s become profitable in2002 and now is the top one B2B platforms in the world. Buyers on Alibaba.com,who are in more than 190 countries (as of March 31, 2018), are typically tradeagents, wholesalers, retailers, manufacturers, and SMEs engaged in the importand export business. Alibaba.com also offers its members and other SMEsimport/export supply chain services, including customs clearance, tradefinancing, and logistics services [ CITATION Ali3 \l 17417 ]YONEX Founder Minoru Yoneyama begins manufacturing and sellingwooden products in Niigata Prefecture, Nagaoka City since 1946 [ CITATIONYON \l 17417 ]. In 1957, Minoru focused on an imported sport that was growingquickly, which is badminton. He also wished to specialize in a sport that wassomething people might play indoors. By creating daily visits to Japanese racquetproducer Sanbata, he negotiated a deal to be the company's official equipmentmanufacturer (OEM) and then became Sanbata's subcontractor[ CITATIONYON \l 17417 ]. 1
Background image
BPME 3033 E-CommerceIn 1963 YONEX becomes No. 1 in Japan for badminton. YONEXNanoscience achieves precise control over racquet functions at the molecularlevel, creating ultra-lightweight racquets that are thinner, stronger and morestable than an ordinary racquet for maximum power and speed from swingenergy[ CITATION YON1 \l 17417 ]. Nowadays, YONEX is supply ten series of
Background image
Image of page 5

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture