Ch04_6e - Chapter 4 Product Design Lecture Outline Lecture...

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Chapter 4 Product Design
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Lecture Outline Lecture Outline The Design Process Concurrent Design Technology in Design Design for Environment Quality Function Deployment Design for Robustness
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Effective design can provide Effective design can provide a competitive edge by …. . a competitive edge by …. . Matching product or service characteristics with customer requirements Ensuring that customer requirements are met in the simplest and least costly manner Reducing time required to design a new product or service Minimizing revisions necessary to make a design workable
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Design Process Design Process Pilot run and final tests New product or service launch Final design Final design Idea generation Feasibility study Product or Product or service concept service concept Performance Performance specifications specifications Functional design Form design Production design Rapid prototyping Rapid prototyping Design Design specifications specifications Manufacturing Manufacturing or delivery or delivery specifications specifications Suppliers Suppliers Customers Customers Marketing Marketing Competitors Competitors
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Idea Generation Idea Generation Customer complaints or suggestions Marketing research Suppliers Salespersons Factory workers New technological developments Competitors Benchmarking Reverse engineering Perceptual map Product concept
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Perceptual Map of Perceptual Map of Breakfast Cereals Breakfast Cereals Rice Rice Krispies Krispies Wheaties Wheaties Cheerios Cheerios Shredded Shredded Wheat Wheat HIGH HIGH NUTRITION NUTRITION LOW LOW NUTRITION NUTRITION GOOD GOOD TASTE TASTE BAD BAD TASTE TASTE Cocoa Puffs Cocoa Puffs Rice Rice Krispies Krispies Wheaties Wheaties Cheerios Cheerios Shredded Shredded Wheat Wheat
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Feasibility Studies Feasibility Studies Market analysis Economic analysis Technical/strategic analysis Performance specs
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Rapid Prototyping Rapid Prototyping Build a prototype Form design Functional design Production design Test the prototype Revise and retest Prototype
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Form Design Form Design How the product will look
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Functional Design Functional Design Reliability – the probability that a part or product will perform its intended function for a specified period of time Maintainability – ease of repair Usability – ease of use How the product will perform
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Reliability in Series 0.90 0.90 0.90 x 0.90 = 0.81 0.90 x 0.90 = 0.81 Components in series Components in series All components must be operational for the system to work . The system reliability is the product
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This note was uploaded on 08/30/2011 for the course ART 3514 taught by Professor Dhbannan during the Summer '03 term at Virginia Tech.

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Ch04_6e - Chapter 4 Product Design Lecture Outline Lecture...

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