Chapter 9 - Web Quiz Assignment Name: Iacobucci: MM...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Required field Web Quiz Assignment Name: Iacobucci: MM (Marketing Management), Chapter 9 Total Possible: 15.0 Time Spent: 00:03:59 / 01:00:00 correct 11.00 73.33% incorrect 4.00 26.67% To email the results to your instructor(s), complete this form: E-mail results to: Additional message: Your first name: Your last name: Your email address: 1 A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods, doing all as efficiently and profitably as possible. True False status: correct (1.0) correct: true your answer: true feedback: Correct 2 Most buyers wish to purchase a larger quantity of a wider variety of goods. True False status: correct (1.0) correct: false your answer: false feedback: Correct 3 The channel design does not need to be consistent with all the other marketing elements (i.e., it is a stand-alone process). True
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 5

Chapter 9 - Web Quiz Assignment Name: Iacobucci: MM...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online