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Unformatted text preview: Summary of Results Required field Web Quiz Assignment Name: Iacobucci: MM (Marketing Management), Chapter 10 Total Possible: 15.0 Time Spent: 00:03:46 / 01:00:00 correct 14.00 93.33% incorrect 1.00 6.67% To email the results to your instructor(s), complete this form: E-mail results to: Additional message: Your first name: Your last name: Your email address: 1 Billboard advertising often employs dramatization, a narrative, or a slice-of-life vignette to communicate with consumers. True False status: correct (1.0) correct: false your answer: false feedback: Correct 2 A marketing research project could probably not measure the pre- and post-advertising attitudes in the relevant target segment to see if they have improved. True False status: incorrect (0.0) correct: false your answer: true feedback: Incorrect. Page 142 3 In a cognitive ad, a cognitive or rational appeal engages the consumer's brain. True False status: correct (1.0) correct: true your answer: true feedback: Correct 4 Any marketing decision must begin with a clear understanding of what needs to be achieved.Any marketing decision must begin with a clear understanding of what needs to be achieved....
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- Summer '03