Chapter11 - Web Quiz Assignment Name: Iacobucci: MM...

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Summary of Results Required field Web Quiz Assignment Name: Iacobucci: MM (Marketing Management), Chapter 11 Total Possible: 15.0 Time Spent: 00:03:51 / 01:00:00 correct 13.00 86.67% incorrect 2.00 13.33% To email the results to your instructor(s), complete this form: E-mail results to: Additional message: Your first name: Your last name: Your email address: 1 Barbara is the Director of Public Relations for a large, publicly-traded manufacturing company. In general, Barbara's primary objective should be to generate goodwill on behalf of the company. True False status: correct (1.0) correct: true your answer: true feedback: Correct 2 Virtual billboards in video games are frequently actual advertisements. True False status: correct (1.0) correct: true your answer: true feedback: Correct 3 Researchers believe that advertising should be identical across all media in order to be effective. True False status: correct (1.0)
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correct: false your answer: false feedback: Correct 4 Although the media are great marketing tools, nothing beats a face-to-face conversation to try to figure out what a consumer wants and how a company can deliver. True
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Chapter11 - Web Quiz Assignment Name: Iacobucci: MM...

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