Chapter11 - Web Quiz Assignment Name Iacobucci MM(Marketing...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Summary of Results Required field Web Quiz Assignment Name: Iacobucci: MM (Marketing Management), Chapter 11 Total Possible: 15.0 Time Spent: 00:03:51 / 01:00:00 correct 13.00 86.67% incorrect 2.00 13.33% To email the results to your instructor(s), complete this form: E-mail results to: Additional message: Your first name: Your last name: Your email address: 1 Barbara is the Director of Public Relations for a large, publicly-traded manufacturing company. In general, Barbara's primary objective should be to generate goodwill on behalf of the company. True False status: correct (1.0) correct: true your answer: true feedback: Correct 2 Virtual billboards in video games are frequently actual advertisements. True False status: correct (1.0) correct: true your answer: true feedback: Correct 3 Researchers believe that advertising should be identical across all media in order to be effective. True False status: correct (1.0)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
correct: false your answer: false feedback: Correct 4 Although the media are great marketing tools, nothing beats a face-to-face conversation to try to figure out what a consumer wants and how a company can deliver. True
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 08/30/2011 for the course ART 3514 taught by Professor Dhbannan during the Summer '03 term at Virginia Tech.

Page1 / 5

Chapter11 - Web Quiz Assignment Name Iacobucci MM(Marketing...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online