Chapter12 - Web Quiz Assignment Name: Iacobucci: MM...

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Summary of Results Required field Web Quiz Assignment Name: Iacobucci: MM (Marketing Management), Chapter 12 Total Possible: 15.0 Time Spent: 00:05:14 / 01:00:00 correct 11.00 73.33% incorrect 4.00 26.67% To email the results to your instructor(s), complete this form: E-mail results to: Additional message: Your first name: Your last name: Your email address: 1 In marketing, the abbreviation CRM represents customer relationship modeling. True False status: correct (1.0) correct: false your answer: false feedback: Correct 2 Sally selected Book X on Amazon.com, and at the bottom of the screen a message appeared indicating that other customers who purchased Book X also purchased Book Z. The message that informed Sally of Book Z is facilitated through a recommendation agent as part of Amazon.com's CRM program. True False status: incorrect (0.0) correct: true your answer: false feedback: Incorrect. Page 183 3 Most customer segments' expectations of quality are not unrealistic. True False
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status: correct (1.0) correct: true your answer: true feedback: Correct 4 It is advisable for companies to offer the lowest prices possible because the most frequent cause of customer dissatisfaction is purchases that are deemed too expensive. True
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Chapter12 - Web Quiz Assignment Name: Iacobucci: MM...

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