Chapter16 - Web Quiz Assignment Name: Iacobucci: MM...

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Required field Web Quiz Assignment Name: Iacobucci: MM (Marketing Management), Chapter 15 Total Possible: 10.0 Time Spent: 00:01:11 / 01:00:00 correct 5.00 50.00% incorrect 5.00 50.00% To email the results to your instructor(s), complete this form: E-mail results to: Additional message: Your first name: Your last name: Your email address: 1 One purpose of a marketing plan is to remind management of company goals and to serve as a guide to the achievement of those goals. True False status: correct (1.0) correct: true your answer: true feedback: Correct 2 As situations change, the marketing plan should be modified. True False status: correct (1.0) correct: true your answer: true feedback: Correct 3 Zacharia is in charge of his department's marketing plan for its new, low-priced bowling ball. Customer segmentation should be the primary focus of the customer aspect of the 5Cs, as Zacharia determines which segments to target. True
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This note was uploaded on 08/30/2011 for the course ART 3514 taught by Professor Dhbannan during the Summer '03 term at Virginia Tech.

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Chapter16 - Web Quiz Assignment Name: Iacobucci: MM...

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