COGN 20 Spring Final SG

COGN 20 Spring Final SG - COGN 20 Spring ’11 Final Study...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: COGN 20 Spring ’11 Final Study Guide 06/03/11 Lecture Final Preparation- think critically about some of the major issues we have been talking about in second half of course- revisit major ideas and get the chance to connect them Format- 2 short essays – 5 pts each (1-2 bluebook pages)- 2 longer essays – 10 pts each (2-3 bluebook pages)- 30 pts, 30% of your overall grade- extra credit will be available; ½ page answer Clues & Domains- Short essay 1: Frankfurt School o What was the “Frankfurt School”? o What were the conditions of its formation? o What were its major propositions and findings? o Adorno/Horkheimer reading: lecture notes/culture industry… o Extra credit will be about Czitrom article…- Short essay 2: Semiotics o What is semiotics – how is meaning made thru signifying systems? o Sign, denotation, connotation o Semiotic analysis of a cigarette ad; must explicate theory and apply it to particular cigarette advertisement o Danesi ; lecture notes o Extra credit will be about Sturken article…- Long Essay 1: Globalization o What is globalization? Give a sense of its history and its effects (maybe refer to SOC2 notes?) o How are these effects manifested in the circulation of identities, ideas, and commodities? Discourse? o Hall, Appadurai, Hannerz o Extra credit: Miller/Woodward article- Long Essay 2: Synthesis o What are the three areas of the UCSD Communication program? o How do they approach & study comm? o How might they be brought together thru analysis of technology and religion (Amir- Ebrahimi), race (Dyer) , disability (Mialet), pop culture (Lipsitz)? Choose ONE. o Extra credit: Tim Cresswell article Preparation tips- review articles and notes for prompts- study the multiple, constituent parts of each question Key Concepts by Topics Frankfurt School- Origins o Marx; capitalism’s eventual failure = inevitable; drive for profit o The proletariat class accelerated and took advantage of this failure o Capitalism still remained powerful, if not strengthened Commodity production o Frankfurt School wanted to change idea that it was inevitable; did this by exploring cultural/ideological structures impacting life under capitalism o “capitalist” ideology: individual accumulation of wealth, consumption, means justify ends, etc.- Theories of ideology o Marxism: knowledge of society is produced and reproduced to maintain status quo and subjugate those not in power o Ruling class establishes parameters of knowing/reproducing society- “false consciousness” o occurs when ruling class imagines that its position in society is “natural” o occurs when non-ruling class makes sense of social position in terms laid out by ruling class- Details of Frankfurt School o Set up in 1923 by German philosophers, sociologists, economists o Inspired by Marxism, but critical of Marxism’s institutionalization- “critical theory” o “society” = object of research o give social agents means of understanding that which is taken for granted...
View Full Document

This note was uploaded on 08/30/2011 for the course COGN 20 taught by Professor Dono during the Spring '07 term at UCSD.

Page1 / 14

COGN 20 Spring Final SG - COGN 20 Spring ’11 Final Study...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online