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Motivation Ability
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Terminology, apprehension, distractions, and physical barriers. Relevance, need for cognition, number of evaluators.
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Locus of Control Internal Locus of Control
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Take responsibility. How much we think we are in charge of our own life.
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External Locus of Control Introversion
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Would rather be alone. Blame forces outside our control; high apprehension.
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Frozen Evaluation 1-10
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Neurons fired per thought. Remember a situation from year ago; can’t get past it; self destructive.
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10-100 100-1000
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Neurons fired when talking about yourself. Neurons fired when thinking about yourself.
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System Symbol
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Something that stands for or suggests something else by reason of relationship or association. A collection of interdependent parts arranged so that a change in one produces corresponding changes in the remaining parts.
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Audience Transaction
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An exchange of verbal and nonverbal messages between two or more people. The individuals who listen to a public speech.
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Pervasiveness Amoral
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The process of communication is ethically neutral. People tend to look for meaning, even when a message is not deliberately sent.
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Logos Pathos
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Emotional appeals. Logical appeals.
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Ethos Source
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The person initiating the communication. The speaker’s competence and trustworthiness, or credibility.
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Message Channel
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The means through which the message is sent. The point the speaker intends to send.
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Receivers Environment
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The situation or context in which the transaction takes place. The audience to whom the message is delivered.
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Central Route Peripheral Route
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Receivers give brief attention to the message without elaborated thought. Receiver mentally elaborate on the elements of you message and carefully scrutinize your arguments and evidence.
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Elaboration Brainstorming
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for generating a large number of ideas. The degree to which a
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This note was uploaded on 08/30/2011 for the course SPC 1600H taught by Professor Johnbutler during the Spring '08 term at University of Central Florida.

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Exam1 - Flashcards2 - The flashcards are formatted for...

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