Chapter 4 MGT

Chapter 4 MGT - Chapter 4 Attitude psychological tendency...

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Chapter 4 Attitude: psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. It can be illustrated by the ABC Model 1. Affect: physiological indicators, verbal statements about feelings. Example: I don’t like my boss 2. Behavioral intentions: observed behavior, verbal statements about intentions. Example: I want to transfer to another department. 3. Cognition: attitude scales, verbal statements about believes. Example: I believe my boss plays favorites at work. Social learning: the process of deriving attitudes from family, peer groups, religious organizations and culture. *For an individual to learn from observing a model, four processes must take place: 1. The learner must focus attention to the model. 2. The learner must retain what was observed from the model. Retention is accomplished in two basic ways. In one way, the learner “stamps in” what is observed by forming a verbal code for it. The other way is through symbolic rehearsal, by which the learner forms a mental image of himself or herself behaving like the model. 3.
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Chapter 4 MGT - Chapter 4 Attitude psychological tendency...

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