Ch 9 part1 - Click to edit Master subtitle style 8/31/11...

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Click to edit Master subtitle style 8/31/11
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Click to edit Master subtitle style 8/31/11 Public Communication
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8/31/11 Goals The importance of public communication ABC model of attitudes 4 functions of attitudes Effectiveness of subliminal advertizing
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8/31/11 Public communication Message addresses/reaches a large audience Live or electronically mediated
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8/31/11 Characteristics of public communication Formal Preplanned Defined roles Prompted by important event
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8/31/11 Large audiences Requires adaptation No foreplay, last roughly an hour No time get to know one another Physical distance 20 ft or more
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8/31/11 The public sphere Can become spokesperson Grassroots groups
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8/31/11 Importance of public communication Essential to democracy Distrust among masses Nobody likes flip-floppers
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8/31/11 Importance of public communication Discovering facts Must be well informed Reveal new information Testing ideas Try out supporting reasons
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This note was uploaded on 08/31/2011 for the course COMST 101 taught by Professor Blankenship during the Spring '08 term at Iowa State.

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Ch 9 part1 - Click to edit Master subtitle style 8/31/11...

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