Biomed_Entrepreneurship_Lecture_7-_March_14.2009

Biomed_Entrepreneurship_Lecture_7-_March_14.2009 - The...

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Unformatted text preview: The Process of Identifying and Protecting Intellectual Property Business Intellectual Property (IP) Rule #1: Every business has it! Your task within your project teams is to first identify the IP your new business venture would create, then determine how to best protect it in the future marketplace. Rule #2: Try to create a business-commercialization model that will self-protect your IP in the marketplace What is Intellectual Property? Any significant intangible item that the business regards as a major asset: Hardware Design Technologies - Functional Aspects Hardware Designs Exterior - Appearance Only Software Programs Creative Works: websites, artwork, publications, software Trade Secrets: Know-How, proprietary business methods, etc After the new business venture is launched Customer Lists If necessary , Intellectual Property should be legally protected Why IP is so important to a business: Intellectual Property can represent the most significant asset for many business ventures: The value of the Intellectual Property held by the Coca-Cola Company (the formula for Coke) at $4 billion, is over 40% of its total company assets worldwide, including its brand name, all of the bottling plants, distribution systems and millions of customers worldwide The formula for Coca-Cola is over 150 years old and still going strong! It was never patented, instead it was kept as a trade secret If you need to legally protect your IP, how is that done? COPYRIGHTS: For creative works by Artists and Authors Examples: Photography, Music, Movies, Books, Websites, Software, Artwork Protected for 75 years beyond death of Obtaining a Copyright The copyright registration form can be downloaded from: Copyright Office, Library of Congress, www.loc.gov/copyright Filing Cost: About $35 Tel #: 202 707 3000 A specimen copy of your creative work must be submitted with the registration. Who owns the rights to creative works?...
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This note was uploaded on 08/30/2011 for the course BUSN 1003 taught by Professor Carr,r during the Spring '08 term at Arkansas State.

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Biomed_Entrepreneurship_Lecture_7-_March_14.2009 - The...

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