Chapter 15 � Media Ethics

Chapter 15 � Media Ethics - Chapter 15 Media Ethics...

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Chapter 15 – Media Ethics Prof. Paul Oren Comm 100
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Ethics: A Definition The study of guidelines that help people determine right from wrong Three sources of Ethical Guidelines Professional Field Philosopher Controversies
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History of Ethics in Media The Print Era In the days of the early republic, people’s view of ethics probably depended on their political orientation. The press was truly partisan and the advancement of one’s political point of view was often more important that a search for the truth. The idea of objectivity was proposed as the practice of describing something according to the characteristics of the thing being described rather than the feelings of the one describing it (subjectivity) as a journalistic standard.
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History of Ethics in Media In the 1830s some critics were upset that hoaxes (purposeful deceptions) were often used to sell newspapers. Many of the techniques of nineteenth century yellow journalism were ethically questionable. Sensational slanting of the news. Publishing lurid headlines. William Randolph Hearst’s 1895 incitement for the United States’ entry into the Spanish American War.
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History of Ethics in Media Theodore Roosevelt believed investigative reporters were unethical when they uncovered corruption while ignoring the good things that government accomplished. Worries about the power of media led to the development of a variety of ethical codes . The Canons of Journalism , which outlined the need for fair and impartial reporting, was published in 1923 by the American Society of Newspaper Editors (ASNE). The American Association of Advertising Agencies followed suit in 1924 with a code that established false and misleading advertising as unethical.
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History of Ethics in Media The Motion Picture Code of 1930 specifically limited the sex and violence that could be portrayed in movies. This was a precursor to today’s movie rating system.
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