BUS620-WK 6 Summary Paper

BUS620-WK 6 Summary Paper - The Summary Marketing Plan must...

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Summary Market Plan Using Aleve now that Viox and Bextra have been taken off the market; Use of genuine Harley parts for repairs as opposed to less expensive after- market parts (this is also true for Mercedes which may be selected); Flying on a full-service airline as opposed to a low-fare discount carrier; Staying with cable-based television instead of switching to satellite television; Pursuing an online MBA program over an on-site program; or Student may select a topic subject to instructor approval.
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Unformatted text preview: The Summary Marketing Plan must incorporate at least 4 resources, 2 from ProQuest. Each paper will contain the following elements: • Executive Summary of Marketing Plan • Company Overview • Description of Target Market • Description of Competitors • Description of Product or Service (P)* • Marketing Budget • Description of Location • Pricing Strategy (P)* • Summary and Implementation Plan (P)*...
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This note was uploaded on 08/29/2011 for the course BUSINESS 101 taught by Professor All during the Spring '11 term at Ashford University.

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