Unformatted text preview: The Summary Marketing Plan must incorporate at least 4 resources, 2 from ProQuest. Each paper will contain the following elements: • Executive Summary of Marketing Plan • Company Overview • Description of Target Market • Description of Competitors • Description of Product or Service (P)* • Marketing Budget • Description of Location • Pricing Strategy (P)* • Summary and Implementation Plan (P)*...
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This note was uploaded on 08/29/2011 for the course BUSINESS 101 taught by Professor All during the Spring '11 term at Ashford University.
- Spring '11