BUS 620-WK 4 Assignment

BUS 620-WK 4 Assignment - Effectiveness 1 Do Emotions...

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Effectiveness 1 Do Emotions Equate Effectiveness? Jennifer Baxter BUS 620 Professor Zobisch March 14, 2011
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Effectiveness 2 When promoting a product or service, the task of marketers is to address how they can most effectively and efficiently inform their target market about their product or service. Through advertising, which is defined by Mullins and Walker (2010) as, “any paid form of non- personal presentation and promotion of ideas, goods, or services by an identified sponsor” (p 344), marketers develop a marketing communications plan that best addresses their target market and informs them of the benefits of the product or service they are offering. Marketers for Allstate Insurance chose an advertising method that plays on the emotions of viewers in order to capture their attention and more easily suggest to the viewers they purchase the service the organization is offering. Mullins and Walker contend that “effective creative strategies almost always contain at least some emotional appeal, and not only deliver the desired message, but also manage to attract the attention and interest of the target audience” (p
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This note was uploaded on 08/29/2011 for the course BUSINESS 101 taught by Professor All during the Spring '11 term at Ashford University.

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BUS 620-WK 4 Assignment - Effectiveness 1 Do Emotions...

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