Saving Starbucks’ Soul

Saving Starbucks’ Soul - 11 Saving...

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Click to edit Master subtitle style 8/30/11 Saving Starbucks’ Soul A SWOT Analysis 11 Jennifer Baxter MGT 450 Strategic Planning for Organizations Professor Berkeley March 29, 2010
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8/30/11 Starbucks Corporation is a specialty coffee retailer that opened in 1971. Back then, the organization was simply a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, Starbucks welcomes millions of customers through their doors every day in more than16,000 locations in over 50 countries. Through their mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time,” partners (which they call their employees) have come to enrich the Starbucks experience by offering 30 unique blends of coffee, handcrafted beverages, merchandise, fresh food, consumer products and a brand portfolio to all its consumers. In order to capitalize on this market 22    Introduction:
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8/30/11 33 S W O T Stren gths Weak nesse s Oppo rtunit ies Threa
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This note was uploaded on 08/29/2011 for the course BUSINESS 101 taught by Professor All during the Spring '11 term at Ashford University.

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Saving Starbucks’ Soul - 11 Saving...

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