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Unformatted text preview: Despite the range of colors used for the apple, the logo always brings Apple Inc, and its products, to mind. I believe the graphic design that represents the company stands for knowledge and wisdom. The logo is an object that stands for beginnings and represents forethought in the industry. This is based on the discoveries Isaac Newton made. Based on the responsive chord theory, when individuals of society are shopping for new hardware or software, they may lean towards the Apple products based on the universal knowledge that the apple is a representation of new and bold (in this case, technology). This is an example of visual metonymy because these associations are made with the apple. I believe the visual identity graphic is an appropriate logo for the company to entice the public to buy their products; the electronics that are made by Apple are usually the first in the industry, and tend to be cutting edge....
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This note was uploaded on 08/29/2011 for the course BUSINESS 101 taught by Professor All during the Spring '11 term at Ashford University.
- Spring '11