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ch-9-data-collection-III-surveys

ch-9-data-collection-III-surveys - Data Collection Toolkit...

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Dr. G. Johnson, www.ResearchDe 1 Data Collection Toolkit III: Surveys Research Methods for Public Administrators Dr. Gail Johnson
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Dr. G. Johnson, www.ResearchDe 2 Surveys Are Everywhere End of term evaluation of faculty performance Political polls Policy preferences surveys Employee surveys Customer satisfaction questionnaires
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Dr. G. Johnson, www.ResearchDe 3 Types of Surveys Self-administered Participants complete on their own Mail, email and web-based Administered Researcher asks the questions Phone survey Interviews
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Dr. G. Johnson, www.ResearchDe 4 General Survey Guidelines Keep it simple, clear, easy, short Respect respondents’ time and intelligence Tell them how they were selected and why their participation is important Do no harm: keep responses confidential
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Dr. G. Johnson, www.ResearchDe 5 General Guide: Establish procedures that are followed Maintain accurate records of definitions, coding Pre-test, pre-test, pre-test, pre-test Verify accuracy of coding, data input
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Dr. G. Johnson, www.ResearchDe 6 Reminder: Writing Questionnaires Use clear, simple language. Ask questions that are unambiguous. Encourage a range of responses. Avoid yes or no questions. Ask only one question at a time. Focus on current experiences. Leave exits (no opinion, not applicable). Pre-test, pre-test, pre-test.
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Dr. G. Johnson, www.ResearchDe 7 Closed-Ended Questions Single question with a defined response set: How satisfied or dissatisfied are you with the program? (Select only one) Very satisfied Somewhat satisfied Neither satisfied or dissatisfied Somewhat dissatisfied Very dissatisfied No opinion
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Dr. G. Johnson, www.ResearchDe 8 Open-Ended Question: Fill in the Blank Useful at the end of the survey: Ask for “any other comments?” or “what one change would you make to the program?”
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Dr. G. Johnson, www.ResearchDe 9 Types of Surveys Mail questionnaire Cyber-survey (email or web-based) Phone survey
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Dr. G. Johnson, www.ResearchDe 10 Option: Mail Surveys Use mail questionnaires when: Seeking opinions and viewpoints Target population is literate and large Quantitative analysis is needed Capacity to do statistical analyses exists
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Dr. G. Johnson, www.ResearchDe 11 Survey Options: Mail Usually very structured, using closed-ended questions Relatively inexpensive (costs are printing and mailing) Long time to develop and implement Close-ended responses are easy to analyze But if you use a wrong word, unforgiving of mistakes Should take less than < 30 minutes Better for sensitive questions or confidential issues
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Dr. G. Johnson, www.ResearchDe 12 Do Not Use Mail Surveys
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