chap2 - DBA6000 Quantitative Business Research Methods 1...

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Unformatted text preview: DBA6000: Quantitative Business Research Methods 1 DBA6000: Quantitative Business Research Methods Chapter 2: Data collection DBA6000: Quantitative Business Research Methods Introduction 2 Outline 1 Introduction 2 Data collecting instruments 3 Errors in statistical data 4 Questionnaire design 5 Data processing 6 Sampling schemes 7 Scale development 8 Further reading DBA6000: Quantitative Business Research Methods Introduction 3 Introduction “You don’t have to eat the whole ox to know the meat is tough.” (Samuel Johnson) DBA6000: Quantitative Business Research Methods Introduction 3 Introduction “You don’t have to eat the whole ox to know the meat is tough.” (Samuel Johnson) Sampling aims to use a part of the population to draw conclusions about the whole population. DBA6000: Quantitative Business Research Methods Introduction 3 Introduction “You don’t have to eat the whole ox to know the meat is tough.” (Samuel Johnson) Sampling aims to use a part of the population to draw conclusions about the whole population. It is very powerful when done properly, but dangerous when done poorly. DBA6000: Quantitative Business Research Methods Data collecting instruments 4 Outline 1 Introduction 2 Data collecting instruments 3 Errors in statistical data 4 Questionnaire design 5 Data processing 6 Sampling schemes 7 Scale development 8 Further reading DBA6000: Quantitative Business Research Methods Data collecting instruments 5 Data collecting instruments Interviewer enumerated surveys DBA6000: Quantitative Business Research Methods Data collecting instruments 5 Data collecting instruments Interviewer enumerated surveys trained interviewer asks and records DBA6000: Quantitative Business Research Methods Data collecting instruments 5 Data collecting instruments Interviewer enumerated surveys trained interviewer asks and records Web surveys DBA6000: Quantitative Business Research Methods Data collecting instruments 5 Data collecting instruments Interviewer enumerated surveys trained interviewer asks and records Web surveys questionnaire completed via the web. DBA6000: Quantitative Business Research Methods Data collecting instruments 5 Data collecting instruments Interviewer enumerated surveys trained interviewer asks and records Web surveys questionnaire completed via the web. Mail surveys DBA6000: Quantitative Business Research Methods Data collecting instruments 5 Data collecting instruments Interviewer enumerated surveys trained interviewer asks and records Web surveys questionnaire completed via the web. Mail surveys questionnaire left with respondent to complete. DBA6000: Quantitative Business Research Methods Data collecting instruments 5 Data collecting instruments Interviewer enumerated surveys trained interviewer asks and records Web surveys questionnaire completed via the web....
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This note was uploaded on 08/30/2011 for the course ECON 101 taught by Professor Rm during the Spring '11 term at Rochester.

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chap2 - DBA6000 Quantitative Business Research Methods 1...

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