BMKTHomework - 1.

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1. How can top management in an organization ensure that all employees are driven by the marketing philosophy? 2. What is an example of barter as a marketing exchange?        6.   What are the relationships between marketing as a societal process and the economic and                 political systems in a country? Case 1.2 1. Why do you think McDonald’s has not been more successful against Jollibee in the Philippines? 2. What would you recommend McDonald’s do to increase its market share in the Philippines? 3. What is your evaluation of Jollibee’s strategy to expand into Asian, Middle Eastern and Chinese markets? 4. What marketing strategy would you recommend to Jollibee for successful operations in the U.S. market? How do you think  McDonald’s will respond as Jollibee enters the U.S. market? 2.
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This note was uploaded on 08/31/2011 for the course BINF 3321 taught by Professor Jones during the Spring '11 term at The University of Texas at San Antonio- San Antonio.

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BMKTHomework - 1.

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