LO-11Br AG Public Opinion - Public Opinion LO-11 Public...

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Public Opinion LO-11 Public opinion defined : opinion that relates to and is concerned with governmental and public issues. Five Characteristics help explain the impact of P.O. Salience: Stability and Fluidity Intensity: Latency: Distribution: Should the Opinion of the Public Matter? “Founding Fathers” and public opinion Should the Public be polled Margaret Mead (1901-1978): Perhaps most famous anthropologist in world) Wrote: the American rejects and discredits parental authority and to some extent this comes over in his attitude toward all institutional and personal authority. Similarly, his standards of achievement have no internal stability. He is dependent from childhood to adulthood on external reassurance. The American, consequently, is in a consistent process of breaking w/ the past and conforming to transitory norms, fashions, and fads. The role of public opinion in a democracy Why public opinion ought to matter: o The government’s legitimacy Why public opinion does matter:
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This note was uploaded on 08/31/2011 for the course INTA 1200 taught by Professor Birchfield during the Spring '08 term at Georgia Institute of Technology.

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LO-11Br AG Public Opinion - Public Opinion LO-11 Public...

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