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Unformatted text preview: properties of the lotion which are directly related to the consumer properties. A demand model was then created in Excel to choose the ingredients and concentrations to maximize the profit. The maximum consumer satisfaction was found to be 68% with 100% being ideal. The perfect product is not economically feasible while the demand model found a profitable solution with a consumer satisfaction of 62%. The average ROI for the profitable lotion with high advertising is 414%. The NPW for the same profitable lotion is $19 million....
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This note was uploaded on 08/31/2011 for the course CHE 4273 taught by Professor Staff during the Spring '10 term at Oklahoma State.
- Spring '10
- Chemical Engineering