Engineering Wine-Abstract

Engineering Wine-Abstract - Engineering Wine Ashley Heller...

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Engineering Wine Ashley Heller and Craig Whitnack Executive Summary An existing methodology for the development of consumer products is applied to winemaking. Consumer’s needs and preferences are identified, allowing the data generated by market analysis to be related to wine properties. These wine properties are easily measured throughout the winemaking process and can be manipulated by the manufacturer at little cost. The manipulation of these characteristics affects the consumer’s satisfaction obtained from the enjoyment of wine. This new consumer function can be incorporated into a demand model that allows for the manipulation of the selling price of a bottle of wine. Based on the consumer and the demand models, maximization of the profit can be performed. Wine is evaluated by the consumer with the following characteristics: Clarity Color Bouquet Acidity Sweetness Bitterness Body/Texture Finish/Aftertaste Bouquet was examined in detail to identify specific compounds which contributed to the
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Engineering Wine-Abstract - Engineering Wine Ashley Heller...

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