New Beer in the Market-Powerpoint Presentation

New Beer in the Market-Powerpoint Presentation - Jeff...

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Jeff Godwin Sarah Hodge Staci Powell Nick Spencer
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Today’s Agenda • Basic Microbrewery and Beer Information • Our Product and Recipe • Our Brewing Process and Schedule of Operations • Marketing Analysis and Strategy • Deterministic Model • Financial Projections
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Introduction • What is a Microbrewery? – Produces less than 15,000 barrels of beer per year • Advantage of a Microbrewery – Able to supply product at peak of freshness – Highest quality ingredients • Craft Beer Production is Increasing – Up 3.4% in 2003
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Raw Material Description •H o p s – Cultivated flower – Provide the bitter flavoring • Malted Barley – Grain with kernels – Provide the sweet flavoring • Yeast – Ferments (makes the beer) – Some provide fruity flavor
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Types of Beer • Differ by Yeast Temperature and Fermentation Time – Top-fermenting (high temps and short time) – Bottom-fermenting (low temps and long time) • Top-fermenting – Ales, Wheat beers • Bottom-fermenting – Lagers, Bock
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Our Product • Rooster Brew – An American Pale Ale • What is a Pale Ale? – Lighter in taste than other microbrews – Pale golden color – Moderate hop and malt flavor • Why Pale Ale? – Appeals to males and females – More flavorful than large-scale domestic beers
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Recipe for Rooster Brew • For 1 batch of a 30 barrel process – Pale Malted Barley – 1210 lbs – Water for Mash Tun – 5740 lbs – Cascade Pellet Hops – 24 lbs – Yeast – 4 lbs – Water for Boil Kettle – 7000 lbs
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Fermentation Process Day 1 Day 2 Day 3 Day 4 Day 5 Day 8 Day 9 Day 10 Day 11 Day 12 Day 15 Day 16 Day 17
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Bottling and Kegging • Flash Pasteurization • Bottle Rinsing • Bottle Feeding • Bottle Filling • Bottle Labeling • Case Packing
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Production Range • 30 Barrel Process – Produces 6,000 barrels per year at 4 brews/week 15,000
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Equipment Cost for 30 Barrel System $342,059.55 Total - 30 Barrel Brewery Equipment Package $9,700.00 1-Three-Head Semi-Automated Sankey Keg Rinser/Washer $675.00 1-Triple Head Sankey Keg Racker $8,300.00 1 Pressure Steam Boiler $11,555.00 1 Conditioning/Bright Vessel (glycol cooled vessel) $16,480.00 12 Fermenter $3,700.00 1 Grist Hopper with Cover $6,500.00 1 Heat Exchanger $5,200.00 1 Brewer’s Platform $10,300.00 1 Whirlpool $9,065.00 1 Brew Kettle $31,135.00 1 Mash / Lauter Tun Unit Price Qty. Item
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5739 lbs Water 1209 lbs Barley 881 lbs Sugar 4428 lbs Water 327 lb Grains 1310 lbs Water 8939.4 lbs Water 881 lbs Sugar 7628 lbs Water 23 lbs Hops 562 lbs Steam Hopped Wort 7970 lbs 23 lbs Trub 23 lbs Hops 185 lbs Water 7738 lbs Wort 4 lbs Yeast 643 lbs Fermentable Sugars 214 lbs Non-Fermentable Sugars 6880 lbs Water 329 lbs Ethanol 6880 lbs Water 314 lbs CO 2 283 ft 3 CO 2 368 lbs Steam 734 lbs Steam
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286322 kJ 265125 kJ 306311 kJ 571436 kJ 857758 kJ 160760 kJ / Fermenter
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HAZOPS – Hot Water Tank Alarm Fails Check Level Regularly Controller Fails Level Controller Water Fed to Tank too Slow Level Alarm Not Enough Water to Mash Tun Drain Valve Open Level-Less Alarm Fails Check Level Regularly Controller Fails Level Controller Water Fed to Tank too Fast Level Alarm Water Overflows/Equipment Damage Pump Failure Level-More Alarm Fails
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This note was uploaded on 08/31/2011 for the course CHE 4273 taught by Professor Staff during the Spring '10 term at Oklahoma State.

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New Beer in the Market-Powerpoint Presentation - Jeff...

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