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Determine consumer importance placed on

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Unformatted text preview: rence Important consumer characteristics for hospital design and weights assigned to them. Characteristics Noise Ease of Use Appearance Frequency of Maintenance Reliability Durability Weights (wi) 0.175 0.147 0.112 0.184 0.205 0.177 Consumer Utility and Preference Determining yi (%preferences) of consumer values H i wi yi 1. Develop expression between %preference and words used to describe each characteristic by consumer description. 2. Relates the characteristic descriptions to physical attributes. 3. Combine the first two expressions to yield a % preference of characteristic versus physical attributes. % Preference for Appearance Characteristic 1 0.9 y(% Preference) 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 0 0.5 Ugly 1 1.5 Poor 2 2.5 Good Appearance 3 3. 5 Beautiful 4 4.5 Stunning 5 Appearance Characteristic 5 Stunning 4.5 4 Beautiful Appearance 3.5 3 Good 2.5 2 Poor 1.5 1 Ugly 0.5 0 0 0 .5 1 Does not blend with hospital, Limited color and texture options 1.5 2 2.5 3 3 .5 Somewhat blends with ho...
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