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Unformatted text preview: compounds. A consumer satisfaction model was created to determine consumer preference with regard to discomfort level, early diagnosis efficacy, and the likelihood of false results due to interfering compounds. A price and demand model, including consumer preference, as well as consumer knowledge and competition, found that the highest demand was for a product designed to reduce negatively interfering compounds while monitoring the level of positively interfering compounds. However the product cost associated with that design option was significantly higher than others. A net present worth calculation was used to determine the most profitable product design which estimated an NPW of $10 million for a design priced at $4/test which reduces negative interference, but does not monitor levels of positively interfering compounds....
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- Spring '10
- Chemical Engineering