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Unformatted text preview: SALES AND BOOK TRACKING SYSTEM INTRODUCTION n this section you will learn the necessary background information to be able to complete the twelve milestones of this case study. This information includes a history of the business, a description of the business’s current facilities, and the descriptions of the problems that triggered the project. I 0. Case Background Pinnacle Publishing is a book publisher located in Springfield, Ohio. Though small in size at 50 employees, it is a leader in the growing on-line publishing industry. Traditionally, aspiring authors had two choices for publishing their work. The preferred option was to convince one of the major book publishers that their work deserved publication. The author would receive an advance payment, let the publisher absorb the costs of printing and promoting the book, and sit back and wait for the royalty checks. However, mainline publishers accept only a few new manuscripts each year. So authors might face many, many rejection slips and never find a willing publisher. The second option for an author was to self-publish through a “vanity press.” In this option, authors would pay for the printing, take delivery of a garage full of books, and do all the promotion themselves. But with the growth of the Internet, a new option has emerged: electronic publishing. An author’s work can be converted to an electronic file that can be read on-screen or printed to a printer. From a web site, potential buyers can purchase the file and download it. New devices are being developed, such as book-sized LCD screens that accept downloaded books, to make “e-books” as portable as paper books. Because e-books bypass the expense of printing, they can be produced and sold much more cheaply than paper books. All it bypass the expense of printing, they can be produced and sold much more cheaply than paper books....
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This note was uploaded on 08/31/2011 for the course MBA 101 taught by Professor Madhurgupta during the Spring '11 term at Global.
- Spring '11