Garrett Barnes Discussion Questions: 1. Visit the American Express Web site ( www.americanexpress.com ) to learn more about the different cards that American Express offers. How do the different cards reflect the company’s efforts to target different demographic or lifestyle segments? Different cards reflect the companies efforts by trying to get their customers to use the cards at different location, and not just vacations or big purchases. They have different cards from the business man card, to the casual go “night on the town” card. Each card can represent a different objective on what the customer would like to accomplish. Each card is customizable to each customer according to his or her need; this is how American Express can get their name out and help the average consumer, along with helping American Express with their income summary. 2. What sections of the Web site reflect American Express’s efforts to deal with the
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