Bzz Agents - Bzz Agents 1. Explain the concept of opinion...

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Bzz Agents 1. Explain the concept of opinion leadership. Are the agents for Bzz Agent Opinion leaders? Why or Why not? Opinion leaders are described as influential members of a community, group, or society to whom others turn for advice, opinions, and views. Bzz Agents is a voluntary organization that helps people try new products for feedback. A person can promote or demote the product as they wish. Yes, the Bzz Agents are opinion leaders because they start the opinion process. It starts with one person, the Bzz Agent, then exponentially grows into many people just by word of mouth. The people try new products day after day and give feedback according to their personal response to that product, whether or not that feedback is positive or negative makes no difference. 2. Review the characteristics of opinion leaders. Which ones are
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This note was uploaded on 09/01/2011 for the course BUSINESS 101 taught by Professor Jones during the Spring '11 term at Southern Nazarene.

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Bzz Agents - Bzz Agents 1. Explain the concept of opinion...

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