Consumer Final Study Guide -1

Consumer Final Study Guide -1 - Test Review Consumer...

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Test Review Consumer Behavior, 9e (Solomon) Chapter 15 Cultural Influences on Consumer Behavior 1) Culture is best described as society's ________. A) attitude B) consciousness C) personality D) feelings 2) The accumulation of shared meanings, rituals, norms, and traditions among the members of an organization or society is a definition of ________. A) culture B) social class C) the family life cycle D) a reference group 3) All of the following are listed by the text as functional areas of a cultural system EXCEPT for ________. A) ecology B) social structure C) ideology D) socio-psychology 4) Which functional area of culture is most closely related to the idea of a common worldview? A) ecology B) social structure C) ideology D) socio-psychology 5) Although every culture is different, several dimensions appear to account for much of the variability among different cultures. Which of the following is NOT among those dimensions? A) power distance B) uncertainty avoidance C) general psychology D) masculinity/femininity 6) Cultures differ in terms of how influence is distributed and how people react to others who have more or less influence. This dimension of culture is called ________. B) uncertainty avoidance C) masculinity/femininity D) individualism 7) In a(n) ________ culture, people subordinate their personal goals to those of a stable in-group.
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A) individualist B) collectivist C) reciprocity D) dual 8) ________ usually dictate what is right or wrong, acceptable or unacceptable. A) Concepts B) Theories C) Norms D) Strategies 9) Crescive norms are ________. A) strict "must do" rules of behavior in a society B) followed only by the females of a culture C) associated with monetary rewards and punishments D) discovered as we interact with others 10) We explicitly decide on ________ norms, such as the rule that a green traffic light means "go" and a red one means "stop." A) crescive B) enacted C) reciprocal D) disciplinary 11) A(n) ________ is a custom with a strong moral overtone. A) more B) union C) convention D) cultural dimension 12) Visitors to the Olympic Games in Beijing in 2008 were surprised to find that many Chinese spit in public, especially on sidewalks. Before the Olympic Games, this practice was a ________ in China. A) taboo B) convention C) more D) ritual 13) Interest in the occult is most likely to increase in a society when ________. A) economic conditions begin to improve B) there has been a major triumph, such as winning a war C) members of a society feel overwhelmed or powerless D) people become less religious 14) A story containing symbolic elements that express the shared emotions and ideals of a
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culture is called a ________. A) legend B) ritual C) myth D) folklore tale 15) Myths serve four interrelated functions in a culture. All of the following are among those functions EXCEPT the ________ function.
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This note was uploaded on 09/01/2011 for the course BUSINESS 101 taught by Professor Jones during the Spring '11 term at Southern Nazarene.

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Consumer Final Study Guide -1 - Test Review Consumer...

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